Why TikTok

Your customers are already on TikTok.

TikTok has become one of the world’s biggest discovery platforms — where people find products, creators and communities around the things they already care about.

Discover new brands and products on TikTok.

64%

2.2B users globally

Monthly active users, 2020–2026

Demographic profile of daily TikTok users who discover new products via creators

% of U.S. adults, by age group

18–24

21%

25–34

29%

35–44

19%

45–54

14%

55+

16%

Now rely on TikTok as part of their growth strategy.

7.5M+

U.S. businesses

TikTok has become the world’s largest recommendation engine.
More than a social media platform.
More than a search engine.
A discovery engine powered by attention, where consumers go to decide where to spend their money.

Your customers are already on TikTok.

TikTok has become the world’s largest recommendation engine. More than a social media platform.More than a search engine. A discovery engine powered by attention, where consumers go to decide where to spend their money.

TikTok has become the world’s largest recommendation engine.
More than a social media platform.
More than a search engine.
A discovery engine powered by attention, where consumers go to decide where to spend their money.